Neuro-Fuzzy Modeling Techniques in Economics

Neuro-Fuzzy Modeling Techniques in Economics

Fuzzy logic model of usability of websites of higher education institutions in the context of digitalization of educational services

DOI:

10.33111/nfmte.2021.119

Анотація:
Abstract: The purpose of the study is to substantiate a fuzzy logic model for the usability of websites of higher education institutions in the context of digitalization of educational services based on the previous results of the stakeholder survey in accordance with the selected criteria: loading speed, convenience, efficiency, relevance, accessibility, interactivity, cross-browser compatibility, lack of forced content, attractive design, satisfaction. The research methodology is based on the results of the previous scoring of personal data and fuzzy logical conclusions of stakeholders regarding the convenience of using the websites of higher education institutions. As a result, a model of fuzzy logical inference was substantiated and implemented in the Fuzzy Logic Toolbox MatLab environment according to the Mamdani algorithm based on 180 constructed rules. As a result of a study of eight institutions of higher education, the degree of usability of their sites was determined and a quantitative assessment of usability was obtained. The scope of application of the modeling results concerns the possibilities of providing a more accurate understanding of the directions for making further management decisions regarding improving the usability of the site in order to provide quality educational services within the boundaries of the existing online interaction of higher education institutions and their stakeholders. In practice, the use of the developed model is an effective tool for ensuring the quality of educational services in the context of active digitalization of the functioning of higher education institutions.
Ключові слова:
Key words: fuzzy logic model, Mamdani fuzzy inference system, website usability, higher education institutions, quality assurance of education, digitalization
УДК:
UDC:

JEL: C51 I21 L86

To cite paper
In APA style
Kucherova, H., Honcharenko, Y., Ocheretin, D., & Bilska, O. (2021). Fuzzy logic model of usability of websites of higher education institutions in the context of digitalization of educational services. Neuro-Fuzzy Modeling Techniques in Economics, 10, 119-135. http://doi.org/10.33111/nfmte.2021.119
In MON style
Кучерова Г., Гончаренко Ю., Очеретін Д.В., Більська О. Fuzzy logic model of usability of websites of higher education institutions in the context of digitalization of educational services. Нейро-нечіткі технології моделювання в економіці. 2021. № 10. С. 119-135. http://doi.org/10.33111/nfmte.2021.119 (дата звернення: 22.02.2024).
With transliteration
Kucherova, H., Honcharenko, Y., Ocheretin, D., Bilska, O. (2021) Fuzzy logic model of usability of websites of higher education institutions in the context of digitalization of educational services. Neuro-Fuzzy Modeling Techniques in Economics, no. 10. pp. 119-135. http://doi.org/10.33111/nfmte.2021.119 (accessed 22 Feb 2024).
# 10 / 2021 # 10 / 2021
141
Views
20
Downloads
3
Cited by

  1. Manzoor, M., Hussain, W., Ahmed, A., & Iqbal, M. J. (2012). The importance of higher education website and its usability. International Journal of Basic and Applied Sciences, 1(2), 150-163. https://doi.org/10.14419/ijbas.v1i2.73
  2. Nielsen, J. (1996). Usability metrics: Tracking interface improvements. IEEE software, 13(6), 12-13. https://doi.org/10.1109/MS.1996.10031
  3. Nielsen, J., & Levy J. (1994). Measuring usability: preference vs. performance. Communications of the ACM, 37(4), 66-75. https://doi.org/10.1145/175276.175282
  4. Abran, A., Khelifi, A., Suryn, W., & Seffah, A. (2003). Usability meanings and interpretations in ISO standards. Software quality journal, 11(4), 325-338. https://doi.org/10.1023/A:1025869312943
  5. Wagner, N., Hassanein, K., & Head, M. (2014). The impact of age on website usability. Computers in Human Behavior, 37(C), 270-282. https://doi.org/10.1016/j.chb.2014.05.003
  6. Lee, Y., & Kozar, K. A. (2012). Understanding of website usability: Specifying and measuring constructs and their relationships. Decision support systems, 52(2), 450-463. http://dx.doi.org/10.1016/j.dss.2011.10.004
  7. Kaur, S., Kaur, K., & Kaur, P. (2018). Analysis of website usability evaluation methods. In Proceedings of the 3rd International Conference on Computing for Sustainable Global Development (INDIACom) (pp. 10431046). IEEE. https://www.researchgate.net/publication/329336611_ Analysis_of_Website_Usability_Evaluation_Methods
  8. Sivaji, A., Abdullah, A., & Downe, A. G. (2011). Usability testing methodology: Effectiveness of heuristic evaluation in E-government website development. In Proceedings of the 2011 Fifth Asia Modelling Symposium (pp. 68-72). IEEE. https://www.academia.edu/4682414/Usability_Testing_ Methodology_Effectiveness_of_Heuristic_Evaluation_in_E_Government_W ebsite_Development
  9. Inal, Y. (2018). University students’ heuristic usability inspection of the national library of Turkey website. Aslib Journal of Information Management, 70(1), 66-77. https://doi.org/10.1108/AJIM-09-2017-0216
  10. Gul, H., Iqbal, S. & Saqib, M. (2015). Usability evaluation of an educational website in Saudi Arabia. VAWKUM Transactions on Computer Sciences, 8(1), 1-9. https://doi.org/10.21015/vtcs.v8i2.382
  11. Iqbal, M., & Warraich, N. F. (2012). Usability evaluation of an academic library website: A case of the University of the Punjab. Pakistan Journal of Library and Information Science, 13, 1-11. https://www.academia.edu/2427928/Usability_evaluation_of_an_academic_ library_website_A_case_of_the_University_of_Punjab
  12. Guay, S., Rudin, L., & Reynolds, S. (2019). Testing, testing: a usability case study at University of Toronto Scarborough Library. Library Management, 40(1/2), 88-97. https://doi.org/10.1108/LM-10-2017-0107
  13. Kalra, J, & Verma, R. K. (2011). Evaluation indicators of library websites of selected research institutions in India. Annals of Library and Information Studies, 58(2), 139-150. https://www.researchgate.net/ publication/268263052_Evaluation_indicators_of_library_websites_of_selec ted_research_institutions_in_India
  14. Tiedtke, T., Märtin, C., & Gerth, N. (2002). AWUSA – a tool for automated website usability analysis. In Proceedings of 9th International Workshop on Design, Specification and Verification (DSV-IS) (pp. 1-15). https://www.semanticscholar.org/paper/AWUSA-%E2%80%93-A-Tool-forAutomated-Website-Usability-Tiedtke-M%C3%A4rtin/c4a7dc012f87a7a7c d9af58d98075bbfbe5a90ce
  15. Nagpal, R., Mehrotra, D., Sharma, A., & Bhatia, P. (2013). ANFIS method for usability assessment of website of an educational institute. World Applied Sciences Journal, 23(11), 1489-1498. https://doi.org/10.5829/ idosi.wasj.2013.23.11.790
  16. Lewis, J. R. (2018). The system usability scale: past, present, and future. International Journal of Human–Computer Interaction, 34(7), 577590. https://doi.org/10.1080/10447318.2018.1455307
  17. Uchitel, A., Kucherova, H., Didenko, A., Kravets, O., & Honcharenko, Y. (2020). Scenario-forecasting information transparency of subjects’ under uncertainty and development of the knowledge economy. CEUR Workshop Proceedings, 2713, 81-106. http://ceur-ws.org/Vol2713/paper05.pdf
  18. Aziz, N. S., Kamaludin, A., & Sulaiman, N. (2013). Assessing Web Site Usability Measurement. International Journal of Research in Engineering and Technology, 2(9), 386–392. https://doi.org/10.15623/IJRET.2013.0209058
  19. Jabar, M. A., Usman, U. A., & Sidi, F. (2014). Usability Evaluation of Universities’ Websites. International Journal of Information Processing and Management, 5(1), 10-17. https://silo.tips/download/usabilityevaluation-of-universities-websites
  20. Bevan, N., Carter, J., Earthy, J., Geis, T., & Harker, S. (2016). New ISO standards for usability, usability reports and usability measures. In M. Kurosu (Ed.), Lecture Notes in Computer Science: Vol. 9731. HumanComputer Interaction. Theory, Design, Development and Practice (pp. 268278). Springer. https://doi.org/10.1007/978-3-319-39510-4_25
  21. Dubey, S. K., & Rana, A. (2010). Analytical roadmap to usability definitions and decompositions. International Journal of Engineering Science and Technology, 2(9), 4723-4729. https://www.researchgate.net/ profile/Ajay-Rana-2/publication/282848700_Analytical_Roadmap_to_ Usability_Definitions_and_Decompositions/links/567d623608ae1e63f1e602 40/Analytical-Roadmap-to-Usability-Definitions-and-Decompositions.pdf
  22. Hornbæk, K. (2010). Dogmas in the assessment of usability evaluation methods. Behaviour & Information Technology, 29(1), 97-111. https://doi.org/10.1080/01449290801939400
  23. Wang, J., & Senecal, S. (2007). Measuring perceived website usability. Journal of Internet Commerce, 6(4), 97-112. https://doi.org/10.1080/15332860802086318
  24. Gordon, J., & Berhow, S. (2009). University websites and dialogic features for building relationships with potential students. Public relations review, 35(2), 150-152. https://doi.org/10.1016/j.pubrev.2008.11.003
  25. Parnenko, V. S. (2012). Analiz struktury ta yuzabiliti saitiv tekhnichnykh vyshchykh navchalnykh zakladiv [Analysis of the structure and usability of websites of technical universities]. Naukovyi visnyk NLTU Ukrainy (Scientific bulletin of UNFU), 22(8), 353-362. https://nv.nltu.edu.ua/Archive/2012/22_8/353_Par.pdf [in Ukrainian]
  26. Honcharenko, Y., & Ocheretin, D. (2020). Assessing the usability of sites in terms of digitalization of the economy. Green, Blue & Digital Economy Journal, 1(2), 115–123. https://doi.org/10.30525/2661-5169/20202-19
  27. Zadeh, L.A., & Aliev, R.A. (2018). Fuzzy Logic Theory and Applications: Part I and Part II. World Scientific Publishing. https://doi.org/10.1142/10936