Neuro-Fuzzy Modeling Techniques in Economics
ISSN 2415-3516
Management of pharmaceutical online retail through a regional marketplace with neural network and statistical analytical tools
DOI:
10.33111/nfmte.2023.155
Анотація:
Abstract: The study is devoted to applying neural networks and statistical analytical tools for the estimation of efficiency of pharmaceutical retail. The empirical basis was data derived from the Ukrainian regional online marketplace. The article proposes and tests approach to analytical decision-making in online retail, which involves combining several clustering and forecasting models and methods, complementing each other accordingly. Analysis of the results of clustering and statistical processing of empirical datasets characterizing customer orders for goods in pharmacies, as well as the order-placement procedure, made it possible to identify patterns in the behaviour of customers and pharmacy staff in the process of fulfilling orders. We also created a perceptron-type neural network to predict the value of sold products as the final result of each commercial operation in a pharma store. The modelling results form the necessary conditions for determining management indicators and assessing the effectiveness of interactions with customers, which have practical value and potentially allow increasing sales and customer service levels.
Ключові слова:
Key words: online retail, pharmacy, consumers’ behaviour, Kohonen mapping, perceptron-type neural network, clustering, forecasting, commercial performance
УДК:
UDC:
JEL: C15 C38 C45 L81 M21 M31
To cite paper
In APA style
Oleksiuk, O., & Shafalyuk, O. (2023). Management of pharmaceutical online retail through a regional marketplace with neural network and statistical analytical tools. Neuro-Fuzzy Modeling Techniques in Economics, 12, 155-174. http://doi.org/10.33111/nfmte.2023.155
In MON style
Олексюк О.І., Шафалюк О.К. Management of pharmaceutical online retail through a regional marketplace with neural network and statistical analytical tools. Нейро-нечіткі технології моделювання в економіці. 2023. № 12. С. 155-174. http://doi.org/10.33111/nfmte.2023.155 (дата звернення: 21.12.2024).
With transliteration
Oleksiuk, O., Shafalyuk, O. (2023) Management of pharmaceutical online retail through a regional marketplace with neural network and statistical analytical tools. Neuro-Fuzzy Modeling Techniques in Economics, no. 12. pp. 155-174. http://doi.org/10.33111/nfmte.2023.155 (accessed 21 Dec 2024).
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