Neuro-Fuzzy Modeling Techniques in Economics

Neuro-Fuzzy Modeling Techniques in Economics

Strategic potential management fuzzy model

DOI:

10.33111/nfmte.2025.003

Анотація:
Abstract: The purpose of the research is to build a model for managing the strategic potential of an enterprise (SPE), taking into account the uncertainty of the internal and external environment in which enterprises operate. The main objective is to test the hypothesis that the strategic potential management model based on fuzzy data will improve the quality of SPE analysis, and, as a result, the effectiveness of management recommendations for increasing the level and efficiency of utilizing strategic potential of an enterprise. We utilized strategic management tools to implement the practical aspects of the research, in particular the methods of SWOT, PEST and multi-criteria analysis. Taking into account the uncertainties of the environment in which enterprises operate, we used methods of fuzzy set theory and fuzzy multicriteria analysis, in particular Fuzzy AHP and Fuzzy SAW methods that formed the basis of the study. Research findings confirmed that in order to effectively manage SPE in an uncertain weakly formalized environment, it’s essential to design and apply an algorithm by means of fuzzy sets theory for the assessment of the SPE structural elements.
Ключові слова:
Key words: strategic potential of the enterprise, the structure of strategic potential, local potentials, management model, fuzzy set, Fuzzy AHP, Fuzzy SAW
УДК:
UDC:

JEL: C51 C81 D04 D81 M21

To cite paper
In APA style
Zhylinska, O., & Makarchenko, V. (2025). Strategic potential management fuzzy model. Neuro-Fuzzy Modeling Techniques in Economics, 14, 3-31. http://doi.org/10.33111/nfmte.2025.003
In MON style
Жилінська О.І., . Strategic potential management fuzzy model. Нейро-нечіткі технології моделювання в економіці. 2025. № 14. С. 3-31. http://doi.org/10.33111/nfmte.2025.003 (дата звернення: 07.10.2025).
With transliteration
Zhylinska, O., Makarchenko, V. (2025) Strategic potential management fuzzy model. Neuro-Fuzzy Modeling Techniques in Economics, no. 14. pp. 3-31. http://doi.org/10.33111/nfmte.2025.003 (accessed 07 Oct 2025).
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